The shoreline is familiar terrain for the brew, which has long used the tagline, Find Your Beach. But the new ads attempt to lend star power to the brands marketing. The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The spots, which come from MullenLowe L.A., show Snoop on the beach. Since then, "La Vida Ms Fina" has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. (2020) TV commercial: Corona Beer (2022) TV commercial, with Andy Samberg, for Corona beer; Cision Distribution 888-776-0942 Once verified, the information you provide will be displayed on our site. "La Vida Ms Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. His daughter comes in complaining about some unicorn earrings Snoop had bought her that look like they came from Claire's. Dads, amiright? Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Hes still wearing dope robes in commercials, Let's make it more relevant this is fly azz gear. The campaign was in the works earlier this year before the pandemic hit, but was transformed in response to global events, according to the press release. "Corona Extra 'Shades of Blue' Featuring Snoop Dogg, Devin Booker, Vince Carter TV Commercial 2022 https://t.co/MJte2CQ3BW" Women's Plus Armachillo Cooling Sleep Capris. Have questions about this ad or our catalog? Copyright 2022 afaqs!. It is mandatory to procure user consent prior to running these cookies on your website. The lighthearted ad shows the Drop It Like It's Hot hitmaker, 48, rapping . Lindsay Rittenhouse Ann Legan, vice president of brand marketing, Corona said La Vida Ms Fina is a modern expression of Corona's lifestyle and respected place in culture. Once-promising categories like crypto went silent due to an economic rout, while much of media investmentflowed to performance channels that dont inspire much in the imagination. I finally found the amazing company that makes these awesome dressing gowns. Corona, which confirmed its Snoop partnership earlier this year, today unveiled his first ads as part of the brew's new "La Vida Ms Fina" campaign. Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. CLICK THIS LINK to send a PM to also be reminded and to reduce spam. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Required fields are marked *. 1996-2023, Amazon.com, Inc. or its affiliates. Round table Ad Age and Creativity Staff Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". Corona Calls On Snoop Dogg For Latest Brand Campaign. Snoop teased the ads on his Instagram page Sunday evening and the post by Monday afternoon had racked up more than 600,000 views. Snoop Dogg. He oozes cool and the high life, literally. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Ms Fina.". Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands | 2 p.m. per the release. from 8 AM - 9 PM ET. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Activate your account. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. 'La Vida Ms Fina' is a fully integrated campaign on Corona's social channels, with a dedicated Giphy library, digital support, PR, and 15 and 30-second television commercial spots that will air during the NBA playoffs and finals. Now, were introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. In this years first iteration of Coronas 'La Vida Ms Fina' campaign from MullenLowe LA, simply titled 'Phone', Snoop isnt just preaching his fine life wisdom, hes teaching it. But what does Bad Bunny say in the Corona commercial? NOLA2Cincy 2 yr. ago Kun kytt sivustojamme ja sovelluksiamme, kytmme, tarjotaksemme sivustomme ja sovelluksemme sinulle, todentaaksemme kyttjt, estksemme roskapostia ja vrinkytksi sek toteuttaaksemme tietoturvatoimia. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honour the OG . Rap legend Snoop Dogg has partnered with Corona since early 2020 when a beachy commercial about "Living the Fine Life" first dropped on social media. "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. Corona, which confirmed its Snoop partnership earlier this year, today unveiled his first ads as part of the brew's new La Vida Ms Fina campaign. Snoop Dogg is one chill dude. The tagline translates to The Fine Life.. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said in a press statement. 1 hour 13 min ago, By The inclusion of TV spots during the NBA playoffs comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. "And with everything going on in the world, that's a perspective people really might need to hear right now. Its not the same pattern but just as good https://us.newandlingwood.com/. In this years installment of the La Vida Ms Fina platform we are adding new layers to what it means to put things in perspective and to seize the moment - something we can all have more of., Behind Patrns Stunning, Musical Celebration of Its Hand-Crafted Tequila, Yasso Appoints MullenLowe PR as PR Agency of Record, Samuel Adams Kick off Dry January with Just the Haze, Patrn Tequila Celebrates the Passion Behind a Masterfully Hand Crafted Brand. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981. comes as professional sports are ramping up again, providing another welcome diversion from the pandemic. The new campaign takes the philosophy of La Cerveza Ms Fina (The Finest Beer) a step further, encouraging people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. Snoop just surfs the magic Overstock website and picks out some diamond-encrusted earrings for his baby girl. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. About the Corona Brand FamilyThe Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. Jos et halua meidn ja kumppaneidemme kyttvn evsteit ja henkiltietoja nihin listarkoituksiin, napsauta Hylk kaikki. Parent commenter can delete this message to hide from others. Snoop Dogg added: "You cannot choose everything in life, but you can still choose to find the fine in life. Create an account to follow your favorite communities and start taking part in conversations. You also have the option to opt-out of these cookies. Grab this right now! Translated as "the Fine Life," La Vida Ms Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. Previous marketing efforts that promoted the beverage maker's new C, brand ambassador around the turn of the millennium and helped to open a lane for. Sporting a tropical button-up, Andy Samberg wonders what he and sunglasses-wearing Snoop Dogg are doing for the rest of the day. Corona unveiled new spots for its "La Vida Ms Fina" master brand campaign. - 1 day 2 hours ago. Get the free daily newsletter read by industry experts. By B&T Magazine. All his Gear in those commercials is made by Crooks And Castles. What exactly is he doing? The fully integrated campaign launched in August 2020 with entertainment icon Snoop Dogg and will continue to appear on Corona's social channels with a dedicated Giphy library, digital. $24.50. I will be messaging you in 1 month on 2021-02-24 22:18:55 UTC to remind you of this link. All rights reserved. CHICAGO, July 12, 2022 (GLOBE NEWSWIRE) -- Corona Extra has teamed up with legendary entertainer and fine life ambassador Snoop Dogg to deliver words of wisdom anytime a shift in perspective. Along with some PR headaches stemming from the coronavirus, Corona's production came to a halt in April when the Mexican government shut downthe country in a move to slow the virus' spread. 28 March, 2022 Snoop Dogg Flogs Corona & The Good Life In New Spot To Air During Today's Oscars By B&T Magazine Had Ryan Reynolds not already held the title of current A-list celeb presently churning out a tonne of ads, rapper Snoop Dogg would definitely place a comfortable second. The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. "La Vida Ms Fina is a modern expression of Corona's lifestyle and respected place in culture," said Ann Legan, vice president of brand marketing, Corona. We also use third-party cookies that help us analyze and understand how you use this website. Meanwhile, the social aspects of the campaign, including the Giphy library, could help Corona reach younger consumers who might not be watching sports on TV. Corona is putting the rapper and . Together they remind us that despite all the distractions and chaos in today's world, most of us know the finest life is all about the simplest things.