What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. What do you want to do? compared tothe number of followers that artist has. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Korean Foundation for International Cultural Exchange. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. K-pop has always been associated with complex videos and memorable visuals. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. 2. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Success! BTS's Jin updates his Instagram for the first time in 2023! They have no real life knowledge so they just believe and go hard for anything. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. (image via Vivid Seats) Vivid Seats also notes . When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Japan, the second largest music market after the United States, has a massive K-Pop following. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Contrarily for males, the money that they spend is around $50 to $100. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Korean Foundation for International Cultural Exchange. The K-Pop wave has been well documented in the United States. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. This is consistent across both Instagram Followers and YouTube Views. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Get full access to all features within our Business Solutions. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Change Consent | Kpopmap 2022. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. (Normal here means they fall between the two red outer lines in the graph above.) Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. FYI, this is . Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. From new album releases to concert coverage and beyond, we've got you covered. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. These trends are unsurprising for several reasons. (Fans voted by tweeting the hashtag #BTSBBMAs. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Access to this and all other statistics on 80,000 topics from, Show sources information Audiences who are 45-54 years old make up 7% of traffic to the site. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Statista. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. Love that more females are listening to female groups. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. can someone list what groups on the list? Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. The money is mostly obtained from parents or working part-time jobs. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. They run fan sites, create self-designed band merchandise and produce. The Western Hemisphere: K-Pop Consumption and Engagement. BTS always seem to do better and better after each comeback, especially on the charts. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. This is a BETA experience. Fans waited in line for days to see . All Rights Reserved. Currently, you are using a shared account. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Top North and South American Cities for K-Pop. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. 1. Profit from the additional features of your individual account. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Would love your thoughts, please comment. name in many more countries and that they will gradually continue rising even higher," CJ wrote. K-Pop itself has been crafted with the goal of accessibility in mind. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Show publisher information It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Figure 7: How long have you been a K-pop fan? These trends are unsurprising for several reasons. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Chart. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Check out our five best free-to-play Kpop games made especially for KPop fans. This is a short 5-question survey about the demographics of members of the K- Pop fandom. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! There are also historical and economic ties with the region. A Medium publication sharing concepts, ideas and codes. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. Access to this and all other statistics on 80,000 topics from, Show sources information (February 25, 2020). There are 240 respondents in this survey with 140 of them come from the US. ?Click to watch my newest video!https://www.youtube.com/. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. You need at least a Starter Account to use this feature. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Korean Foundation for International Cultural Exchange. However, K-Pop history has seen some exceptions, for example, TWICE. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". To use individual functions (e.g., mark statistics as favourites, set First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. We at Brandwatch love data, K-pop, and we definitely love BTS. Various kinds of merch can be found in the form of light sticks to an album. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. You need a Statista Account for unlimited access. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. To use individual functions (e.g., mark statistics as favourites, set Like to Laugh. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. 28 Feb 2023 06:29:24 When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. But there are two acts, both K-pop, who leave the rest in the dust. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research.